In their book “The Elephant in the Bain”, Robin Hanson and Kevin Simler posit that most of our every day actions can ultimately be traced back to some form of signaling or status seeking. At the same time, they suggest, we deceive ourselves that this is not the case and…

The above image is the SMB Willingness to Pay (WTP) for the Shopify service as described in an excellent post by Profitwell: https://www.profitwell.com/recur/all/willingness-to-pay/ The article is an excellent overview of the concept of WTP, from definition to factors affecting it. I highly recommend to anyone, but mainly to SMBs in…

Well the time has come for Applications Studio to go to market, more specifically the market of Shopify users who need a mobile app. We invested in getting Shopify certified because we believe the need is there, the need to take the ecommerce storefronts into the mobile space. Our GTM…

The age of mobile community One of Merriam Webster’s definitions of Community is: “the people with common interests living in a particular area”. I think we can all agree that at least this definition can be challenged by humanity’s recent experiences. It is not just about the pandemic, even though…

In my previous blog I shared the statics indicating your customers are spending most of their time on mobile devices and they are 3x more likely to buy or commit financially to your organization when they use you mobile app. Psychologically however, I think the most powerful statistic from the…

We are Applications Studio and our mission is to make it easy for everyone to easily, quickly and inexpensively create and manage a consistent digital presence for their ideas. We are a team of serial entrepreneurs who are adamant about one thing: Ease of use. Why — Businesses, small and…